Here we are going to understand the metrics in Web analytics and the questions that can be asked with the help of web analytics, which are being detailed as follows:
The four metrics in web analytics are as follows:
Pageview: It is the total number of pages viewed on the website. Whenever any viewer visits the website, it is counted, and it is automatically calculated by web analytics platforms.
Sessions: It tells the total number of sessions carried out on the website. A session generally begins when the page is loaded and ends when the user leaves the page after every 30 minutes of activity.
Engagement: It is the most effective web analytics metrics and uses several other metrics like bounce rate, conversion rate, page views, and session, which calculate the engagement rate of the website.
Conversion Rate: A conversion rate is when a user gets converted when the desired goal has been met, like making a paid subscription, downloading a book, signing in to a newsletter, etc.
Web analytics helps to collect, process, and report website data, which can be used to get insights about the customer and how they interact with the business sites. It helps to get valuable data that helps the business achieve its goals and objectives, and this data is used by various organisations to create strategies to achieve their goals. So it basically helps us to answer the following questions about the website, which are as follows:
- What is the conversion rate of the user?
- What are the page views of the website, and how can they relate to the website as a whole or any topic pageview of the website?
- What is the engagement rate of the website, like how many customers are using the premium membership or have downloaded particular content, etc.?
Understanding and analysing web analytics metrics can provide significant insights into the operation of a website, user behaviour, and the efficiency of marketing initiatives. These insights can assist website owners in making data-driven decisions to improve their online presence and achieve their objectives.