Strategic Marketing Management Strategic Marketing Management Definition Strategic marketing management is a methodical approach to defining a company’s business, mission, and goals, as well as identifying and outlining opportunities, developing product-market strategies, budgeting monetary and operational resources, and reconceptualisation. Strategic Marketing Management Overview Strategic marketing management compose of continuous and thorough market research to identify … Read more

Describe the steps in preparing for conducting and following up on an interview session.   Steps in Preparing for the interview: Determine the objectives of the interview: interview must have a particular objective and must be able to achieve the predetermined objectives. Set the questions and issues to be discussed: try to set the possible … Read more

Advantages and Disadvantages of Microfinance What is Microfinance? Microfinance is a type of banking service that is supplied to those with low incomes who do not have collateral, and as a result, they have limited access to financial services. People with low incomes, both individuals and groups, often end up taking out loans for relatively … Read more

Types of Productivity in Operation Management Productivity in operation management Productivity in operation management is the ability of a business or organisation to do activities more effectively. This can be achieved through a variety of methods, such as cutting costs, enhancing quality and efficiency, and enhancing customer service. Companies should explore using new technologies that … Read more

Qualitative sociology can be defined as: A. In-depth interviews, focus groups, and/or analysis of content sources as the source of its data. B. Virtual interactivity, online polls, and online gaming. C. Door to door sales pitches, cold calls, and press conferences. D. Statistical methods such as surveys with large numbers of participants. The correct answer … Read more

Business law, also known as mercantile law or commercial law, is a body of rules and laws that regulates business organisations and other actions concerning commercial affairs. All laws that offer instructions on how to establish and operate a business legally are included in the field of business law. The laws and regulations that control … Read more

What are the Functions of Business Law? Business law is a set of rules, regulations, and principles that governs the activities of a business. Business laws depict the backbone of an organization about the business process. Every nation has its own kind of business law for operating its business. Some examples of business law include … Read more

Forces Affecting Organization Environment Relationships Executives are responsible for making strategic decisions for their companies based on the external environment in which the company operates. For instance, environments frequently place significant limitations on the aims that a business can pursue. A corporation that sets a target to raise sales by 50 per cent may find … Read more

Management Information system Management Information system (MIS) Definition An Information system that consists of people, software and databases is known as Management Information System. MIS is used by organizations for making decisions, records, analysis, and control over management. It supports data collection, analysis of data and providing support to management. Management Information System Overview A … Read more